Social networking remains the most popular online pastime for adults all over the world, and advertisers have evolved their strategies to target consumers where they spend their time, namely on social networks such as Facebook and Twitter.
Research estimates from 2019’s online advertising spend puts it at $125.2 billion in the United States, some $54.8 billion higher than the spend on television ($70.4 billion).
Online advertising tools such as, online display ads, social media ads like Facebook and Twitter Ads, video ads make it easier to reach your types of target audience.